Hipster Musings turned me on to this site called Hel Looks. Me being me, it took 3 full minutes of thinking, "Wow hipsters are really tuning into Finnish fashion. They know Marimekko and IvanaHelsinki and all ... " before I realized that Hel stood for Helsinki. Ding ding ding!
I got a tad obsessed because I'm "preparing" (read: obsessing over what to pack) for a Helsinki trip in December. So I wanted to see what people there wear. I realized they all dress like people from Williamsburg. Got it.
I recently discovered Jak & Jil blog, and since seeing this picture of stylist Caroline Sieber have not been able to navigate away. I want everything she's wearing. So simple but so chic. Giant black hobo, skinny leather pants, tailored blazer.