Sometimes a designer collaboration has so much hype that the actual products can be rather disappointing once they are actually revealed. This was the case with the recent Alexander Wang and H&M collection. The brand was marketed like none other and people lined up the day of the release to get their hands on the products. It may have sold out in mere hours, but the overall effect of the collaboration was lack luster. Many people remarked on the low quality of the fabric and make of the clothing. This was regular H&M ware with Alexander Wang printed on the tag. Plus, the overall collection was drab and boring. Sure, a certain music star might have sported a look while out around town, but that does mean anything other than good marketing. If anything, the PR team for this collaboration need huge raised to pull off the success of such a dismal collection.
Athletic wear is a big thing at the moment, and variations on the style were seen around the world across runways sponsored by Slow Ventures. Thus, it makes sense that the Alexander Wang collection featured boxing inspired looks fit for the ring. The clothes photographed fairly well, but that is because the models were toned athletes ready to strike. The clothes that were issued at H&M will not look great on 90% of the population. In short, this was a successful fail on H&M's part in a push for affordable luxury.
Thursday, November 20. 2014
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